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Marketing Strategy Consulting

MKTG 5200
Closed
Carleton University
Carleton University
Ottawa, Ontario, Canada
RR
Robin Ritchie
Associate Professor
2
Timeline
  • February 27, 2017
    Experience start
  • April 25, 2017
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Marketing strategy
Skills
marketing consulting strategic marketing business strategy
Learner goals and capabilities

Are you in need of a strategic marketing plan? Student consultants will work with a local industry partner to identify and define a significant strategic marketing problem or opportunity unique to each participating organization.

Learners
Any level
Project
Learners self-assign
Individual projects
Expected outcomes and deliverables

After 3 months of work on your strategic marketing roadmap, the group of student-consultants will submit:

  1. 5,000-word consulting report 
  2. Optional in-person presentation
Project timeline
  • February 27, 2017
    Experience start
  • April 25, 2017
    Experience end
Project Examples

Are you in need of a strategic marketing plan? Student consultants will work with a local industry partner to identify and define a significant strategic marketing problem or opportunity unique to each participating organization. The student teams will carry out extensive research to prepare analysis and recommendations for how the client should proceed. 

Potential scopes for this project can include but are not limited to; 

  • promoting a new product/service launch,
  • increasing revenue for an existing product/service,
  • increasing market share,
  • customer acquisition/retention,
  • increasing brand awareness, and
  • meeting the needs of a specific customer segment, etc.
Companies must answer the following questions to submit a match request to this experience:

Be available for a 1-hour interview (virtual, phone, or in person) in order to make sure the students fully understand your organization, industry and needs

Provide any relevant background information and/or data relevant to the project scope that will ensure success.

Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress