This project is a 6-week courses on business and crisis. Fifteen Carleton University Sprott School of Business students will collectively analyze a pandemic-related challenge and/or opportunity. Students will work with you to apply the full range of their collective knowledge and ideas through online means to help your organization.

The company will present their organizational challenge to the class. Student will work in groups or individually on a pandemic-related problem confronting your organization, or to capitalize on an opportunity. Students will collaborate using theory and work experience to generate ideas which they will present to your organization in a report and presentation or video. You will act as a judge to choose the best ideas and the winning individual or team.

• TAnalysis of business continuity looking at new directions in your production, supply chains and marketing
• Creative approaches to finding new markets for your existing products and/or services, or changes to production to tap into emerging markets
• Exploring big picture trends that can be expected to influence consumer behaviour and thus your marketing