The main goal for the project is to help Pay What You Can Peer Support - PWYCPS improve their social media presence and engagement in order to reach a wider audience and attract more participants to their virtual peer support sessions.

This will involve several different steps for the students, including:

- Conducting an analysis of PWYCPS's current social media platforms and content.

- Developing a social media strategy to increase engagement and reach.

- Creating a content calendar for regular posting on various platforms.

- Designing and implementing social media campaigns to promote the virtual peer support sessions.

- Monitoring and analyzing the performance of the social media efforts and making adjustments as needed.

By the end of the project, students should complete the following list of activities:

- A comprehensive analysis of PWYCPS's current social media presence and engagement.

- A detailed social media strategy and content calendar.

- Implemented social media campaigns with documented results and analysis.

Final deliverables:

- A final report including the analysis, strategy, and campaign results.

- A presentation explaining the research, strategy, and outcomes.

I'll be working hand in hand with the students on providing direction, developing a strategy and overseeing the execution.